Allure
Feminine · “bearing”
Allure is overwhelmingly a girls’ name — 589 girls against 5 boys since 1880.
Allure is French for the way a person moves. The verb aller means to go, and allure named a gait or a bearing long before English narrowed it to the sense of attraction. It is one of a small group of French words that American families have taken as names in the last two decades.
How old is the name Allure?
Allure first appears in US birth records in 1997 — 28 years ago. The typical Allure is a kid of about 10 — this name's wave is very recent. About 600 people named Allure are estimated to be alive in the US today.
When was the name Allure most popular?
Allure peaked in 2023, reaching #3709 nationally. Today it ranks #4987, 1,278 places below that high. See the whole 2023 chart.
Lists built from the same records:
Where it comes from
From aller to Allure
The story of Allure
The word came into English in the fifteenth century, first meaning to attract by offering a lure, and the noun in its modern sense arrived much later. French kept the older, more physical meaning, which is the more interesting one: allure is what a person's bearing tells you before they speak. American parents began using it as a name in the two-thousands, alongside a set of other borrowed abstractions, and it appears with a magazine title attached for many readers.
Meaning
bearing; the way one carries oneself
French allure, from aller, to go, meaning a gait, pace or manner of movement. English borrowed the noun and shifted it toward attraction; French still uses it for how someone walks or holds themselves, and for a horse's pace.
How the name formed
- aller
- allure
- Allure
Related forms: Allure
Pronouncing Allure
uh-LOOR
Two syllables with the stress at the end. French says it with a tighter u that English does not have, and the English pronunciation is what American families use.
Nicknames for Allure
Moderate
What the data says
146 years of official birth records
The long climb, and where it stands now
The same years in position rather than babies
- First recorded
- 1997
- Most girls named
- 202341 — the highest on record
- Peak rank
- #3709reached in 2023
- Change vs 2024
- −27.8%26 in 2025, from 36
Rank is a position, a count is a headcount, and they move independently — a name can hold its rank while the number of babies behind it falls. Source: U.S. Social Security Administration.
Allure in other languages
The same name elsewhere
- Allure in French — same name
Strongest US states over the last decade: Pennsylvania, New York, California.
Allures among us
people named Allure are estimated to be alive in the US today
About 1 girl in 61,818 born in 2025 was named Allure
Estimated from SSA birth records and published actuarial life tables. Method
Is it right for you
What happens to a name after it peaks
The Zyaire test
Every popular name lives one long story — a climb, a peak, a slow settling back. Allure's later chapters haven't been written yet, so we borrowed them: Zyaire climbed just as high around 2008, and its whole arc is on record. Line the two peaks up, and Zyaire's path sketches the road Allure is walking now.
Allure sits in the calm middle of the cycle — neither chasing a wave nor sliding off one. Middle-of-the-cycle names age slowly and predictably.
A scored estimate from 146 years of naming cycles — not a prophecy. Great names outlive statistics. How this is scored
Where Allure is headed
Allure looks set to keep climbing gently, with roughly 15% more babies a year by 2030 if the current curve holds.
Medium confidence — fitted on official counts through 2025.
A damped-trend projection of the official birth data — a sketch of momentum, not a promise. Every name's forecast, ranked.
Allure beside its neighbors
The names ranked closest to Allure in 2025, in babies rather than position — the bars are to scale.
US girls given each name in 2025.
The trade-off
- Allie is a ready short form and a complete name in its own right.
- The French sense, the way a person carries themselves, is a better story than the English one.
- Everyone can say it after hearing it once.
- The English meaning is about attracting others, which is a claim to hand a child.
- It shares its name with a widely read magazine, which will be mentioned.
- The short form Lure is an English word with unhelpful associations.
Nobody names a baby alone.
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What they receive
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Allure
Feminine · #4987 in the U.S.
Frequently asked
- How many Allures are there in the world?
- No country counts the world's names, so there is no worldwide figure — anyone quoting one is estimating. About 600 people named Allure are estimated to be alive in the US today.
- How popular is the name Allure in 2025?
- Allure ranks #4987 among US girl names in 2025, with 26 babies given the name.
- How rare is the name Allure?
- About 1 in every 61,818 US girls born in 2025 was named Allure — 26 in all.
- Will my child share the name Allure with classmates?
- Allure will almost certainly be the only one in school.
Ranked beside Allure
Names sitting at a similar level of popularity right now.
Perri#4987 · Giannina#4987 · Karisma#4987 · Zuleyka#4987 · Mccall#4987 · Makinley#4987 · Jayani#4987 · Mela#4987
Looking for what else is popular rather than what resembles Allure? See the current top 100.
Choosing between Allure and another name?
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US figures from the Social Security Administration. 1880–2025. Data & methodology
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